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Deepfake and AI-Generated Media

Tech

September 25, 2021

By now, most of us have heard of deepfake and if you haven’t, you’ve probably been fooled by a deepfake before. Deepfake, according to Merriam-Webster, is synthetic media that has been created by replacing an existing image with something or someone else. Let’s say I record a video of me dancing to a song by Dua Lipa, I could then replace my body with that of a well-known celebrity to make it look like they were the one dancing. 

This technology is so explosive, it can be used in videos, in gaming, and other forms of immersive media. When it comes to Deepfake, we mostly hear of the negatives surrounding this technology like cybercriminals stealing identities, security hacking, and blackmail.  While many find this type of technology to be dangerous, this sort of technology can also be used for good?

For one, it can be great for art! In one of our recent articles, we spoke about how the use of avatars has been popularized into mainstream media with the help of gaming. With gaming, this type of illusion has always been prevalent, and much like Deepfake, the art world has begun to embrace this technology. Some art museums have used this technology to make Mona Lisa speak and bring Salvador Dali to life! Our immersive experience working with Onedome also points to amazing forms of art.

Some businesses have even adopted this technology. With the pandemic making it harder for in-person interaction and film shoots to happen, companies have integrated this technology into their traditional filming to get the job done. 

What are your thoughts on Deepfake? What other ways have you seen it used? Let me know in the comments down below! 

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